The Hickensian is the journal of Jon Hicks, one half of Hicksdesign. Gentleman and Cyclist

So how did the company decide what customers wanted - surely by using focus groups? “We don’t do focus groups,” he said firmly, explaining that they resulted in bland products designed not to offend anyone.

Jonathan Ive - BBC - dot.life: Listening to Mr iPhone
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The Hickensian is the journal of Jon Hicks, one half of the creative partnership Hicksdesign. See the work we do.

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